Friday, September 26, 2008

Old Dog- New Words

Well maybe old dogs can't learn new tricks, but this old dog has picked up a new word. Over a libation at a public house last night, I learned coloquation. From the Latin "co" - together and "eloquor" - to speak out. Coloquation is what linguists call words that have become intertwined due to continued usage - staunch Republican, liberal Democrat,, bosom buddy, bitter enemies, etc. Though comparing Republicans and Democrats maybe bitter buddies and bosom enemies is more apt.

Working in advertising, we have our coloquation like "brand new" or "new and improved". That has always irked me. If it's new and never existed, how can it already be improved? I guess an old dog can also be an old curmudgeon. - as ever BB

"There is nothing which has yet to be contrived by man by which so much happiness is produced as by a good tavern or inn." - Dr. Samuel Johnson


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